At the core of African fashion is versatile, flexible, comfortable designs that not only adapt to a range of body types but reflect personal identity; designs such as boubous, kaftans and or shorter versions boubous.
These designs often move away from rigid tailored measurements which try to conform a body to a specific size, by offering balance instead for multiple body types and sizes in the form of elasticized waists, relaxed silhouettes, length and volume instead of exact bust-waist measurements; to create flattering looks.
Each garment also usually has its own history, signalling ceremony, cultural pride and respect, all tied together by elegance.
Because they also often emphasise comfort and ease, using soft eco-friendly fabrics to prioritise draping and movement, the perfect fit of "one size" and "free size" designs, make them perfect for both formal and everyday wear.
Scroll to see some style inspirations.
Because they also often emphasise comfort and ease, using soft eco-friendly fabrics to prioritise draping and movement, the perfect fit of "one size" and "free size" designs, make them perfect for both formal and everyday wear.
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